- Global eCRM team & agencies create quarterly content plans, which are always updated in the Global Content Plan excel (including SEO keywords, topics, categories, and calendar week when it will be delivered)
- Global eCRM team shares corresponding SEO keyword research each quarter, which should take into account by each country/local agency when selecting which articles to publish -> only local SEO relevant topics should be published, and the main KW should be always included in the article, especially in the headlines
- Global team will regularly share new articles in the "Approved Folder" structured on year and month, and all countries are notified via Teams
- After this, countries can go ahead with the selection and localization of the articles (please see below link to recommendations on how to localize the articles)
- Countries then should save the localized articles in the folder "Ready to be Published" and use the Teams folder to brief WebStudio, sharing the link to the next batch of localized articles
- WebStudio shares a preview of the articles with each country requestor before going live
- Once country colleagues guide the final GO to be published, the articles should need to move to the Local Repository
End to End Article process
Articles Localization Steps
Localized Articles
Local Repository
