Ask Team Clean is a community platform focused on offering solutions to problems that users have. One key way to do this is via content, and sharing members' tips & tricks to solve their household-related questions.
The content covers the core Laundry and Home Care categories as well as other strategic categories (Organizing, Hygiene, Sustainability, and DIY). We are currently expanding to secondary and tertiary topics based on strategy, search volume, and brand fit.
These are articles written based on relevant SEO KeyWords, which are researched globally each quarter, with the aim of outperforming ourselves and competitors on organic visibility.
The SEO articles can be found in the Article Repository under the name „ATC2020… or SEO2020“.
These articles are more creative and are based on trends, seasonal, and Henkel strategic topics by our creative agency, therefore do not have a SEO purpose.
Within the repository, you can identify them as „HUB2021..“.
These are strongly engaging articles (eg. downloadable guides, graphics...) which can only be fully accessed after registration/login, therefore the ME act as exclusive content for members.
You can find them under "ME2021"
The Article Repository is a space where you can find all articles created in 2019, 2020 and 2021 in a structured way.
This is really relevant as you will find lots of interesting existing articles for you to publish here!
The localization of relevant articles is done locally. Please have a look here to understand the process and steps for this.
The quarterly keyword research and analysis is done globally with the help of global SEO agency. The keyword research is done in a way that is relavant to each country to localise.
The Global eCRM team provides global social calendars with organic always-on inspirational content in different formats to countries.These are shared approximately one and a half months before the content should go live for localization and community management are in the local´s hands through Sprinklr.
Check the existing social calendars on DAM through this link
Once the relevant global Social Media content is uploaded in DAM, the localization of the social media content is done locally by the countries. To know more about the localisation of articles,then click 'More'.