Here are some of the common KPIs that you will see in the dashboards
Average number of times a user did any action related to our post
Average number of visits wherein the users are not logged in
Average number of pages that a user viewed on the site
Average time that a user spent on every page
Average time that a user spent on the website
The percentage of site visits that are single-page sessions
Number of users that unregistered compared to the total number of users that registered
Engagement with the email content (amount of clicks compared to the number of emails delivered)
Engagement with the email content (amount of clicks compared to email opened)
Number of times users have clicked on a digital ad to reach an online property
Number of comments from a post related to the brand
Digital marketing strategy that allows an advertiser to pay for a particular action from a potential customer
Budget paid for each click
How many thousands of people your advertising or marketing piece has left an impression on
Number of clicks that your ad receives divided by the number of times your ad is shown
Users navigating directly to your site by typing the URL
Completed registration after users click on the confirmation link on the registration email
Number of users that agreed to receive emails
Number of emails delivered
Number of opened emails compared to the number of sent emails
Number of emails opened
Users that have spent time or visited pages on the website compared to all users that visited the page or site
Page on the site where users close the browser or leave the site
Number of digital views or engagements
Number of likes from social media page
Users that have registered and logged in when visiting a site
Number of times that our brand or product is mentioned in a comment
First time website users
Users (registered or non-registered) that did not login when visiting a site
Number of users that had no activity thus unregistered after a while
Users that searched keywords on search engine
Number of pages that user viewed on the site
Users acquired through paid advertising
Traffic from a link on another website
Number of users that opened the registration form
Number of users that started the registration but did not submit the form
Number of people that completed the registration but did not do the double opt-in
Number of registered users compared to total number of website users
Users that have visited the website before
Count of instances that a user visits a site
Number times our post are shared by users
Number of times users view our posts
Number of registered users that opted to stop receiving news letters
Total number of people, new or returning, that visited or used a website
